There is a kind of marketing which is guaranteed to make your business successful quickly, and this is word of mouth marketing. This is critical for new start-ups to have good word of mouth marketing so they can build their brand and be successful in the long term.
When your first few followers buy or try your products or services, they talk about their experiences with their friends and family, who in turn tell their friends and family about it. This is called spreading awareness through word of mouth.
It is imperative to get this type of marketing done right. Otherwise, it can go horribly wrong, and instead of a successful new startup, your company could be shut down. The good news is that social marketing can help with this by allowing the first few followers experience to reach thousands of other people.
In this post, I will explain how you can use Twitter to convert your customers into your own marketing team.
The simplest way to make your customers loyal to your brand and become its brand ambassador is to keep them happy and satisfied. Don’t focus only on providing good quality products but also give attention to customer services as well. A great customer service can sometimes sell even the worst of products.
Every company offers products and services for a certain price and customers know just what to expect when they buy something. But by going the extra mile and offering them something that they didn’t expect will surely surprise them. It will make them really happy, and they would definitely mention it to their friends and family.
A good word of mouth will bring in more customers leading to a more successful business. You can offer customers exciting bonus or discounts who help spread the word about your product. Because in order to get something you need to give something. That’s how all successful businesses run.
When you reward you customers from time to time, it ensures that they will remain loyal to your brand. You cannot simply attract them once and be satisfied that because they have made a single purchase from you, they will automatically buy again. Not until you give them an extra push by offering loyalty rewards.
Most international brands have their loyalty membership cards which customers can use to collect points on every dollar that they spend. And after 100 points they usually get $1 to spend online to in store again. This is the best example how brands are keeping their customers loyal to them.
It has been reported that 64% of customers give constructive feedback and this is a big ratio which cannot be ignored. You need to listen to their opinions because they can tell you a lot about your own products and what it’s lacking or how you can improve it.
If your customers are not liking what they are getting from you, then they will surely go elsewhere to satisfy their needs. And this can be detrimental to your business. So it is in your best interest to give priority to the interests of your customers.
Take a note of their opinions and then ensure that you make those changes to your product or services. This will ensure that your customers stay loyal to you for a long time because they will feel that you valued their opinions. They will spread the good word of mouth about your brand too and encourage the people in their social circle to try your products as well.
All of the above methods have proven results of building strong customer relationships which will increase your brand awareness. And we know that increasing brand awareness is the first goal of social media marketing.