The best thing that has happened to the Marketing world in last decade is the introduction of social media marketing. But it could prove to be quite the opposite for people who do not like technology too much. People who are not fond of technology, keeping up to date with constantly changing trends can be challenging. It so happens that every few week a new update rolls forward in a social media platform, and you have to understand it to know what’s going on.
This process itself can take a lot of time leaving lesser time to focus on other marketing aspects such as analytics, engagement, curating data and posting. The good news is that there are a bunch of life-saving social media marketing tools available which are designed to make social media management a breeze.
Here is a list of the most important social media management tools that you absolutely need to know about.
Social metrics pro gives you an insight into how well your posts are doing across all social media platforms. It is the ultimate one stop solution for anyone who uses multiple social media platforms for his business. It will save considerable time and effort because it can track the progress of all the social platforms using just this one tool.
It has a control panel and is user-friendly. It also gives you instructions so you can use this by yourself. If any of your posts is underperforming, it will show it in red and good performance posts will show in green color.
It keeps a record of all your pages and posts, so you know exactly where you stand with your marketing campaign and what you need to do next.
It is a must have a tool which allows you to post on multiple social media platform and at the same time, it automatically makes adjustments for those platforms individually. It is straightforward to use and also offers one of the best blogs on how to effectively manage your social media marketing campaign.
It has a chrome extension so sharing content across Facebook, Instagram, Pinterest, Twitter, and Google+ becomes easy.
It is designed for creating content from across the web by people and not by computers. At the moment Guru curates content related to 300 different topics. What’s more, you can link your Quuu account with your buffer account, so all the curated content will be sent directly to your buffer feed, making things, even more, easier for you.
And from there you can post your content according to your liking.
it is similar to Buffer in the sense that it allows you to post on different platforms. But the main focus is to help you with customer feedback. Managing and engaging with your followers has become very simple thanks to this tool.
It is a great tool for a large team because it allows multilevel access so you can give your employees access only up to a level that you want. The rest of the control remains in your hands. The analytics help you judge how well your posts are performing.
The simplest way to explain this tool is that it will perform a certain action in response to a certain situation. IF This Then That helps you create a response to different situations. If you want to publish a post on your website and also share it with your followers than you can easily do that by creating a recipe for it.
It may seem like a simple tool compared to rest of the above, but it can save you a ton of time and effort if you use it to its maximum potential.