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6 MISTAKES TO AVOID IN YOUR INSTAGRAM MARKETING

6 MISTAKES TO AVOID IN YOUR INSTAGRAM MARKETING

The competition level for creating awareness for your brand is getting tougher and tougher, and there is no survival without social media marketing.

Instagram is one of the widely used social media platforms to provide you great results for your marketing campaign. It has unique features and filters that you can use to enhance the pictures and videos you post on it.

Nowadays most people use their cell phones to view content online, and Instagram helps in that. If you want to build a strong campaign then including Instagram in your marketing strategy is crucial. It is necessary that the guidelines provided below are followed so you can be sure to gain maximum benefit out of your Instagram account.

COMPROMISE ON CONTENT

The primary focus of your audience is towards the images or pictures you post on Instagram. Although short videos can also be posted pictures remain the primary content you share with your audience.

You can generate an enormous amount of traffic and followers by posting the right images and in a similar way, losing audiences on Instagram requires one wrong image. So you need to be wise and careful in what you choose to post. Low-quality photos with small dimensions or pictures which are blurred and unclear should never be posted on Instagram. They will become the biggest enemy of your brand image.

UNDER/OVERUSE OF HASHTAGS

You need to use a few hashtags in each image that you share on Instagram. It is important to create your own hashtags and not copy from anyone else. As a brand, you should never under or over use the hashtags as either can affect your brand’s image negatively.

NO SPAM

People do not like spam, whether it’s in the form of junk emails or ads, they just don’t want to see unnecessary content that they did not subscribe to. When people follow your Instagram, you have a duty to provide them with quality content that has no filler content and absolutely no spam.

Posting sufficient and appropriate content is the key to successful social media marketing.

NO INTERACTION WITH AUDIENCE

Your followers are your real assets, and they need to be safeguarded if you want your business to increase. The only reason people are loyal to a brand is if you make them feel important. You must remember that there is no room for ignorance in a business customer relationship. Customers always feel important and satisfied if they are responded well and on time. The one cause of failure is a lack of contact with your audience which can be detrimental to your business.

NOT REVIEWING YOUR STRATEGIES

This is a step which gets often ignored once the Instagram account is set and has gained a certain number of followers. If you do not review your strategies, you will be missing out on significant red flags which are affecting your brand’s image negatively.

Being proactive and not wasting time on strategies which are not fruitful will improve your social media presence and it can be the key point for your brand becoming famous worldwide.

DON’T GET INTO CONFLICTS

Getting into a conflict and arguing with your customers online, in front of others is the worst thing you can do for your entire social media campaign. It will lead to a dominoes effect where everything will head towards disaster.

However, there are scenario’s where customers are not happy but dealing with them privately and in a positive manner is the only way to go forward. It is important to have a large number of good reviews, and bad reviews should be kept to a minimum.

And the best response to dealing with troll comments is to delete them and not let them get to you.


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